Avoiding waste and ensuring sustainability are fast becoming fashionable concepts in the apparel industry. Consumers and lawmakers alike are focusing more on the durability and reusability of fashion items, with cheaper disposable garments starting to lose favour owing to vast amount of waste generated by large scale production and the seasonal whims of this industry.
In order to regain the trust of consumers and move towards transformation there needs to be a full assessment of how changes will affect stock levels and inventory in this new normal.
How can analytics help in the management of all the data that can help in driving companies in a new direction? Here John Sucich looks at some data points and what they might indicate in terms of changing consumer preferences.


