The Benefits of Real-Time Operational Intelligence

The latest blog from DI’s Andrew Boyd examines the benefits of real-time operational intelligence.

If implementing operational intelligence delivers these outcomes, then who wouldn’t?

“In a new study published in January 2015, Aberdeen’s Peter Krensky found that organizations that were successful in providing real-time access achieved significantly higher organic revenue growth (3.4x average), profit (4.6x average) and cashflow (7x average).”

The Benefits of Operational Intelligence

When considering OI solutions, leading organizations endeavor to provide real-time access to critical information from multiple data sources. In a new study published in January 2015, Aberdeen’s Peter Krensky found that organizations that were successful in providing real-time access achieved significantly higher organic revenue growth (3.4x average), profit (4.6x average) and cashflow (7x average). With ever-increasing financial and regulatory pressures, I believe that leading organizations will increasingly attempt to put data and analytics into the heart of their day-to-day operations. To effectively do so, new tools and design methodologies will be necessary to address the challenges of increasingly complex data and information environments. Krensky’s research found that organizations that were able to do so drove significantly better outcomes – specifically in new accounts sold, cash and operating cost reductions – than did average and laggard organizations (see Figure 1 below, excerpted from: “Operational Intelligence: Grease the Gears of Daily Decisions”).

Read the full article on DI’s website

About Andrew Boyd

Andrew is the Chief Marketing & Strategy Officer for Dimensional Insight. As career marketer and product strategist with over 20 years of experience, Andrew has developed and launched several successful software, SaaS and information products in both domestic and international markets. At Dimensional Insight, he is responsible for developing new markets and growth strategies, marketing & product strategy, thought leadership and overall product evangelism. Prior to joining DI, Andrew held senior marketing, product and general management positions at the Aberdeen Group and Harte Hanks, where he worked with renowned technology brands on their marketing and go-to-market strategies. Early career experience includes the obligatory stints at research/consulting, dot.com and software firms. A self-proclaimed data and information nerd, Andrews holds an MS (Drexel) and PhD (City University, UK) in information systems and a BBA (Temple) in marketing.