This insightful Nucleus Research article confirms the anecdotal evidence that investing in Business Intelligence delivers real financial returns. It is crucial for businesses hoping to survive in this down economy to gain competitive advantage by making the right decisions as soon as changes happen.
“Given returns of $10.66 for every dollar invested in analytics technologies, organizations that balk at this opportunity do so at their own peril. This translates into competitive advantage. With so many organizations opting not to invest in analytics, those companies that leverage this technology to learn more about their customers, products, and costs will be in a strong position to cost effectively grow their business at the expense of rivals,” said David O’Connell, Principal Analyst, Nucleus Research.