Women are buying and drinking more wine than ever, with 57% of total wine volume being purchased by women, according to Nielsen. The survey showed that overall more women are buying wine and drinking it more frequently — and at larger quantities than their male counterparts. With women dominating such a large market share of wine purchases, wine labels are wise to use data on women’s purchasing behaviours to their favour.More
How to Stay Ahead of the Changing Wine Consumer
Very interesting to read Meredith Galante’s blog post about the way “Millennials and Generation Z” consumers are shopping for wine. If there is so much to take into account for wine, then maybe it would be worth breaking down sales patterns by age in other sectors – it might help you gain insights to plan your marketing strategy.More