A new generation is brewing. The largest generation to date — millennials — perplexes marketers across industries. It’s no different for the wine and spirits industry. This group of 92 million people is coming of age, and their buying power will impact the economy and industries for years to come. Baby boomers had buying power for decades, but now they’re ageing out of the wine and spirits industry. Find out how millennials are driving change in the US wines and spirits industry by downloading this white paper.  More