Big data is the big focus of much of the current analytics press; huge volumes of unstructured or semi-structured data that can be mined to find those gems of information you didn’t know you had. Sentiment analysis and remarketing algorithms may be all well and good for Facebook and Amazon, but if you only have relatively small volumes of highly structured data, and already have reports coming out of your ERP or MRP system, what added value can you get from adding a BI layer? Like many organisations without a real analysis tool, are you currently just seeing your information without getting insights from it?More