Quote from Lauren McCollem’s latest DI blog
“Users are demanding an easy to use, customizable, self-service, data discovery tool that maintains data integrity and can serve up a single version of the truth.
Provider organizations need to identify vendors that can tackle the problem on both fronts with the ability to address the data integration and transformation phase, apply business logic, and then provide a visualization environment that allows users to self-serve responsibly and with the business rules and data governance intact.”
She was referring to Healthcare users, but again this applies to any users in organisations which are regulated, e.g. the Food and Beverage and Pharma sectors.
About Lauren McCollemLauren is responsible for driving awareness and demand creation strategies for Dimensional Insight products and solutions across all vertical markets.
With nearly 15 years of experience marketing services that support data-driven decision-making for IT, line of business, and the C-suite, Lauren is passionate about accelerating the use of data discovery and visualization tools to make better business decisions that drive results.
Most recently Lauren held a senior-level product marketing and strategy role with Harte Hanks’ Data & Content Solutions divisions which focused primarily on the development of lead scoring, analytics, predictive modeling, audience segmentation and content marketing services for B2B Tech Marketers.
She received her MBA from Suffolk University and her BA from Northeastern University, graduating summa cum laude from both institutions.